Creative Brief - INSIGHTS
Through Surveys and market research, we found that the target audience for the brand was women ages 45-60. I also found that the vast majority of US online supplement sales come from consumers ages 55+. Through surveys with our target audience, we found that consumers were attracted to fresh ingredients, immunity support, and had little or no exposure to the brand.
Creative Execution
For the creative, we decided it would be smart to partner with influencers on platforms like Instagram and Facebook. We created sample Instagram ads showcasing the Reclaim Your Glow campaign. We also created Glow Gifts for our influencer marketing to increase lifestyle appeal.
Reflections:
This project taught me a lot about working with a team and with a real client. I strengthened my ability to create campaigns informed by the IMC framework and present to clients.