About Me:
I'm a senior studying advertising, and I specialize in advertising strategy. My journey began in high school radio, where I learned how to craft messages that capture attention and evoke emotion. At Indiana University, I expanded that foundation through journalism and content creation, gaining skills in research, writing, and strategic thinking. Today, I combine creativity with strategy to develop campaigns that feel authentic, resonate with audiences, and make brands human.
What I Do:
I specialize in integrated marketing communications, campaign planning, and content creation. My experience spans developing strategic briefs, turning consumer insights into actionable ideas, and producing multimedia content that aligns with brand objectives. Whether it’s designing layouts, editing videos, or refining copy, I focus on creating work that tells a cohesive story and resonates with audiences. I enjoy combining creativity with data-driven strategy to deliver impactful campaigns.
List of Relevant Skills:
Brand Strategy: Integrated Marketing Communications, campaign planning, and creative brief development.
Content Creation: Proficient in Adobe Creative Suite (Photoshop, Premiere Pro, Audition, InDesign, Illustrator).
Data Analytics: Google Data Analytics Certification; skilled in leveraging insights for strategic decisions.
Social Media Marketing: Meta Social Media Marketing Professional Certification.
Communication & Storytelling: Experienced in writing scripts, producing audio/visual content, and presenting insights effectively.
Research & Analysis: Strong foundation in consumer research, audience analysis, and market evaluation.