Statement:
My first step into ad strategy was my school's radio program, where I was able to use my love of music to create a radio show for an audience. There, I was able to begin creating messages that captured attention.
To me, a strong strategy is clear, human, and easy to hold onto. It seems simple, but only because real time and curiosity went into getting it. I'm interested in digging deep to uncover key consumer insights that drive successful campaigns.
List of Relevant Skills:
Brand Strategy: Integrated Marketing Communications, campaign planning, and creative brief development.
Content Creation: Proficient in Adobe Creative Suite (Photoshop, Premiere Pro, Audition, InDesign, Illustrator).
Data Analytics: Google Data Analytics Certification; skilled in leveraging insights for strategic decisions.
Social Media Marketing: Meta Social Media Marketing Professional Certification.
Communication & Storytelling: Experienced in writing scripts, producing audio/visual content, and presenting insights effectively.
Research & Analysis: Strong foundation in consumer research, audience analysis, and market evaluation.