Square Donuts:
Round donuts have a problem; their shape wastes 27% of potential deliciousness. Square Donuts solves this problem, and a side-by-side comparison outlines the difference that makes the Square Donut advantage undeniable. The circular donut appears with transparent ghost wedges missing from its corners, showing the 27% wasted space in traditional donuts.
Air Wick:
This campaign centers on the transformative power of scent and its importance in shaping the environment. AIR WICK STICK UPS don’t just mask odors but help change everyday spaces into fresh, mood-boosting escapes. Whether in a cramped bathroom, stuffy car, or sweaty gym, these compact, long-lasting air fresheners work right at the source to neutralize smells and replace them with uplifting fragrances. Each scent becomes a small getaway, showing that with AIR WICK, smells can transport you into a better environment.
Reflections:
The campaigns I created in this class helped me greatly strengthen my copywriting and improve my ability to create novel ads.